Prepared for Steven Z. Hechtman, DDS · 55 N Pond Dr, Ste 3, Walled Lake, MI 48390October 09, 2026By Noah Woods · Walled Lake Web Co
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checks passed across your Google profile, website and reviews — scored the same way for every business we compare you to below.
Here's the test we ran. When someone looks a business up on Google and it pops right up on the map — website, phone number, ratings, reviews, services, even booking right there — and the owner is responding to their good reviews — that customer knows they'll be in good hands. We looked up Steven Z. Hechtman, DDS through that exact lens. This report shows what your customers see — and what's missing.
Google Business Profile
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We ran the 10-second test the way a patient would.
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Listed under the right category
Yahoo Local files your practice under Orthodontists rather than general and cosmetic dentistry — the category patients actually search.
Your Website
Section 2 of 4
We loaded walledlakedentist.com today.
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Your own site ranks for your own name
Keyword-built pages such as /michigan/dentist-walled-lake-mi/ are outranking walledlakedentist.com for your own practice name.
Reviews & Reputation
Section 3 of 4
How Your Competitors Look in the Same Search
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What we'd fix first
Fix the Yahoo Local category — A five-minute correction so patients searching 'dentist' actually find you.
Outrank the keyword-built imitator pages — Strengthen your own site's SEO so it beats the generic directory pages trading on your city + specialty.
Built by hand from your live listings today — nothing automated, nothing invented.
Most of what's above gets fixed with a one-page site built around what's already working for you — typically $750–1,500 once, yours outright, or $99 to start + $149/mo if you'd rather I just keep it running and keep your Google profile worked every month. But before any of that, I'd like to actually understand Steven Z. Hechtman, DDS a bit — what's working, what's not, and whether this is even worth your time to fix.