Local Visibility Audit
We ran the 10-second test on October 8, 2026: searched your name and 'auto body shop Commerce Township' the way someone who just got rear-ended does. Your reputation is excellent. Your visibility is not.
Business is findable by name
Searching 'Great Lakes Body & Trim' brings you up on Yelp, MapQuest, Nextdoor, BBB and Facebook. Phone (248) 960-1016 and address 3221 Haggerty Hwy are consistent.
You appear in Yelp's body-shop category lists
Verified October 8, 2026: you show up in both 'The Best 10 Body Shops in Commerce Township, MI' and 'The Best 10 Body Shops near Walled Lake, MI 48390' on Yelp. You are being found — the problem is where that click lands.
Directories disagree about what town you're in
Verified live: Nextdoor files you under Walled Lake (nextdoor.com/pages/great-lakes-body-trim-walled-lake-mi) while Yelp and MapQuest list Commerce Township. Inconsistent location data across listings is one of the things that holds a business down in local map results.
There is nothing to audit here, and that is the finding. You are the only shop in this comparison with no website at all.
Website exists
No website found anywhere. Verified by live search on October 8, 2026 — there is no greatlakesbodyandtrim.com or any variant. Your entire web presence is pages other people built: Yelp, Nextdoor, MapQuest, BBB, autodoctors.ai and assorted scraper directories.
Click-to-call button
You have no page of your own with a tappable number. A customer has to find you on Yelp first, which means Yelp decides which shop they see on the way.
A page where damage photos can be sent
No estimate form, no email intake, no photo upload. Every quote starts with a phone call or a drive over.
A page you control saying what you do
Collision, paint, trim, frame work, loaner arrangements — none of it is stated anywhere you own. Customers learn it from your reviews, if they read that far.
This is the headline of the whole report: your review record is nearly perfect, and it is doing almost no work for you.
Rating is outstanding
Yelp: 4.9 from 10 reviews (verified in Yelp's own body-shop category listings for both Commerce Township and Walled Lake, October 8, 2026). MapQuest shows 5.0 from 10. Reviewers describe you arranging a loaner rental and picking a customer up from the shop. That is a 4.9 nobody can buy.
Customers name Jeff in their reviews
Verified on the Yelp listing: Jeff is mentioned in 8 of the reviews. When a shop's reviews name a person, new customers read it as a place where someone takes responsibility.
Review volume is the ceiling
Ten reviews. A 4.9 from 10 loses the click to a 4.7 from 30 every time, because volume reads as proof. Your two nearest Yelp competitors have 30 and 14. You have the best rating in the group and the smallest number next to it.
The same 'body shop Commerce Township / Walled Lake' search puts you next to these. Checked live October 8, 2026.
Every line above came from loading your actual listings on October 8, 2026 — nothing automated, nothing invented. You have the best rating of any body shop we compared in Commerce Township and the least to show for it, which is a fixable problem. Anything flagged CHECK I'd rather confirm with you than guess at.
Most of what's above gets fixed with a one-page site built around what's already working for you — typically $750–1,500 once, yours outright, or $99 to start + $149/mo if you'd rather I just keep it running and keep your Google profile worked every month. But before any of that, I'd like to actually understand Great Lakes Body & Trim a bit — what's working, what's not, and whether this is even worth your time to fix.
📞 Call or text (248) 719-4398 — no pitch, just a conversation